Social Media Management

Social media is where brand perception is formed, customer relationships are built, and revenue is driven. For Cyprus businesses targeting both local and international audiences, strategic SMM is non-negotiable.

Boka delivers data-driven social media strategies that convert followers into customers. We go beyond vanity metrics—likes and follows—to focus on engagement quality, traffic generation, and measurable ROI. Every post serves strategic purpose.

Platform-Specific Strategy

Different platforms serve different objectives. We develop tailored strategies for Facebook, Instagram, LinkedIn, TikTok, and YouTube based on where your audience engages most effectively. B2B services dominate LinkedIn. Local retail thrives on Instagram. Tourism captures TikTok. We match content to platform for maximum impact.

Cyprus Market Expertise

With over 800,000 active social media users and growing smartphone penetration, Cyprus offers unique opportunities. We understand local nuances: bilingual content strategies (English/Greek), cultural calendar integration, geotargeted campaigns for specific cities (Paphos, Limassol, Nicosia, Larnaca), and tourist segmentation during peak seasons.

Content Excellence

Our creative team produces scroll-stopping content: professional photography, videography, motion graphics, infographics, and copywriting that converts. Content calendars are built months in advance, with flexibility for real-time response and trending moment activation. We create content that reflects your brand voice while resonating with platform-specific user expectations.

Paid Social Advertising

Organic reach has limits. Our paid social campaigns deliver precision targeting: demographic filters, behavioral targeting, lookalike audiences, and retargeting strategies that maximize ROAS. We manage substantial monthly ad budgets, optimizing campaigns in real-time for cost-efficiency and conversion performance.

Community Management

Social media is a two-way conversation. Our team monitors comments, responds to messages, handles customer inquiries, and fosters genuine community around your brand. Proactive engagement builds loyalty that compounds over time.

Influencer Collaboration

We identify and negotiate with vetted Cyprus-based influencers whose audiences align with your target demographics. Authentic partnerships drive awareness, credibility, and sales more effectively than traditional advertising.

Analytics & Optimization

Monthly performance reports detail what's working and what isn't. We track engagement rates, reach, traffic, conversions, and revenue attribution. Insights inform continuous strategy refinement—your social media improves systematically.

SMM Services Include:

• Comprehensive social media audit and strategy

• Content calendar planning (monthly/quarterly)

• Professional content creation (photo/video/graphics)

• Copywriting and caption optimization

• Community management and engagement

• Paid advertising campaign management (Facebook, Instagram, LinkedIn, TikTok)

• Influencer identification and partnership management

• Social media monitoring and sentiment analysis

• Competitor analysis and benchmarking

• Monthly performance reporting and optimization

• Crisis response protocols

• Employee advocacy program development

• Social commerce integration and optimization

Social media done strategically delivers results. Boka ensures your social presence drives business growth.